Unintuitive

Its so incredibly unintuitive how this app works once youre reading an issue in portrait mode. I mean....wow. I spent five minutes trying to figure out how to get back to the collection of issues screen. I even closed the app from the background because I couldnt figure it out. Ive NEVER had this happen to me with any other magazine or book app and I read tons of things on my iPad. I must have 20 different magazines and ereaders on here and never had an issue like this. Turns out you have to tap and hold to bring up the menu! Thats not used in ANY other iOS app Ive ever seen so the developers of this should be fired or they should read a book on UX. I felt so angered by this bad user experience that I just had to rant about it here in hopes that someone at the company will read this and hire a competent mobile development team. Oh, and to make this even worse I just noticed that you not only have users swiping from page to page but also up and down to access content?? WHY?? Its so hard to tell if thats the only content on the page or if there is more. Sure, theres a little down arrow, but little is the key word. Why make it look like your content is finished if theres more down below? Give visual cues that theres more on the page by letting part of the text and images be cut off at the fold! Argghh. I would put money on it that you had a team of Indians create your apps.

Iloveapps84 about United Airlines Hemispheres Magazine